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Marketing Communications, Public Relations

Objective


Marketing Communications Manager, Public Relations Manager


Experience


YOUR NAME HERE COMMUNICATIONS, Rockport, ME

Principal, April 2008 to present

Provide public relations, writing and editing services to businesses, PR agencies, publishers, non-profits and individuals.



THE McGRAW-HILL COMPANIES: International Marine Publishing, Rockport, ME

Acquisitions Editor, 2004 to 2008

Acquired and edited 20 boating and outdoor sports books annually for Fortune 500 publishing company. Negotiated contracts. Edited manuscripts. Collaborated and coordinated with upper management, design and production staffs, sales and marketing departments to ensure smooth transition from concept to finished, marketable product.

+ Idenified suppliers and negotiated contracts for projects with projected net sales totaling $4.9 million.

+ Sponsored and edited winner of the 2007 National Outdoor Book Award, adding to company’s reputation for expertise and quality.

+ Established productive relationships with agents, foreign suppliers, and authors, resulting in dozens of new product introductions.



MOON MOUNTAIN PUBLISHING, INC., North Kingstown, RI

Director of Sales & Marketing, Editor, 1999 to 2004

Full responsibility for sales, marketing and editorial content at independent book publisher. Managed national distribution, sales representation, and international agency relationships. Established marketing strategy; planned and implemented all marketing communications activities including media and public relations, publicity, advertising, trade shows, special events, catalogs and collateral materials. Reviewed proposals; acquired, edited, and proofread all projects.

+ Managed and edited several award-winning books, bringing national visibility to small, thinly-capitalized company.

+ Sold subsidiary rights to major book clubs and offshore publishers, generating 14% of net revenues at zero manufacturing cost.

+ Created and maintained a 10,000-name database, promoting efficient communications with media and customers.

+ Generated national publicity on television, radio, and web.



THOMAS RANKIN ASSOCIATES, East Greenwich, RI

Editorial Director, 1998 – 1999; Account Executive, 1995 – 1998; Senior Writer, 1993 – 1995

Supervised in-house and freelance talent for full-service marketing communications agency. Managed client accounts. Communicated with media. Wrote news releases, feature articles, brochures, ad copy, video scripts, web content, catalog copy, package copy.

+ Established and maintained superb client relations, resulting in consistent contract renewals.

+ Wrote seven years of monthly metrology columns for Modern Machine Shop, positioning client as the foremost expert in its field.

+ Wrote, edited and placed publicity in hundreds of trade publications, generating thousands of sales inquiries for clients.

+ Established reputation for honesty, responsiveness and subject expertise, becoming a "go-to" source among editors for industry news.


Education


Master of Marine Affairs, University of Rhode Island, Kingston, RI



Bachelor of Arts in English, cum laude, Vassar College, Poughkeepsie, NY


Certification

Skils


Command of all marketing communications tools,including press releases, publicity, live interview, trade shows, events, printed collateral (catalogs, brochures, etc.), direct mail, email campaigns, print advertising, websites, blogs.


 


Seek telecommuting position from my location in Rockport, ME. Frequent travel OK, but can not relocate. Will consider work on a short-term or project basis. For more, see www.YourNameHereCom.com

Rockport, ME,
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