Objective
A seasoned professional in both consumer and industrial marketing with first hand experience in: innovation and new product development/management, sales, production leadership, marketing communications, P&L and budgetary responsibility, and project management. Aspiring to utilize experience and lifelong love of boating and water sports to excel within the marine industry.
Experience
Cooper Industries (Copper Crouse-Hinds Division) – La Grange, NC Oct. 2007 to present
Product Line Manager
Reporting to the Marketing and Engineering Director. Responsible for Cooper’s molded products lines including: Miniature™, Micro-miniature, SoftPower®, and Mil-C-5015 connectors used in factory automation, industrial Ethernet and conveyance applications. Developed and executed tactical plans that resulted in 34% growth.
? Maintained complete P&L responsibility for product lines, increasing prices to competitive levels (first increase in 4 years).
? Added and trained 3 quotation specialists with the goal of turning quotes within 24 hours with a directive to be 10% above corporately mandated margin thresholds.
? Worked with manufacturing to establish a product standardization program, increased automation on the plant floor, and instituted a WIP plan that decreased costs by 15%.
? First comprehensive literature update in 3 years to support sales efforts, converted part numbers to a smart matrix for ease of understanding.
? “Web council” representative tasked with defining and executing a new global web site look and feel initiative with ongoing quarterly updates through VOC.
Shell Oil Company (Shell Lubricants/Global Car Care Division) – Houston, TX Oct. 2006 to Oct. 2007
Innovations Manager
Reporting to the Director of Innovations. Responsible for Shell’s innovations in the performance chemical category, resulting in sales successes in the millions. Developed and executed brand line extensions primarily for: Gumout™, Fix-A-Flat™, Slick 50™, and Shell V-Power™ to name a few.
? Working through an NPD toll-gate process, created a robust pipeline of new product and packaging ideas totaling $5 million with a minimum of 40% margin.
? Balanced systematic analysis of data with innovative thinking to deliver 6 sustainable new product platforms.
? Identified various 2008 and 2009 new product potentials, coordinated consumer testing, and communicated “best” concepts to leadership team to begin the toll-gate process.
? Assembled and managed multiple cross-functional teams from product ideation through development to deliver industry leading innovations.
Texas Instruments (Education and Productivity Solutions Division) – Dallas, TX Dec. 2004 to Oct. 2006
Market Development Manager
Reporting to the Director of Marketing. Responsible for the marketing efforts of TI’s graphing calculator division through educational distributors, retailers, and tradeshows/conventions. Developed and executed annual marketing plans and initiatives aligned to business objectives with an annual budget of $1.2 million. Accountable for printed literature and marketing materials including direct mail, website content, tradeshow graphics, and company communications.
? Led the creation and implementation of major national marketing campaign that involved the conception and execution of targeted print and collateral pieces, the trade show style customer event, and marketing surveys/follow-up activities resulting in an increase of 5,000 hands-on customer interactions.
? Ensured alignment of national marketing activities with sales team resulting in a 50% repeat purchase metric in 2005.
? Management of cross functional teams that included public relations, creative agencies, office of educational policy, and product development.
? Implemented return on investment measurement into all marketing campaign activities resulting in a better understanding of successful marketing initiatives, promoting continuous improvement, and $500 million in annual sales revenue.
Yobe 2.
Pentair Corporation (FilterSoft Brand) – Conroe, TX Jan. 2000 to Dec. 2004
Marketing Manager
Reporting to the Marketing Director. Responsible for establishing strategic brand growth through market analysis, new product development and introduction, and direct mail awareness campaigns in a manufacturing environment that included a comprehensive product mix.
? With 2 direct reports, led the overall marketing direction through a network of domestic and worldwide distributors, including the development of an entrance strategy for European Community and Asia-Pacific Rim, resulting in an 18% increase in revenue.
? Conducted dealer seminars and organized tradeshow offerings to educate dealer sales teams on product attributes, technological advances, and consequential increased profit margin advantage.
? Redefined the branding message, implemented electronic based CD-ROM product catalog and advertising material, and worked with the IT team to define E-Commerce methodology including: web-site development, firewall protection, criteria definition, graphic design, and statistical analysis reporting.
? Negotiated all purchasing agreements and exclusivity contracts for international and domestic dealers.
Pentair Corporation (Porous Media Brand) – Conroe, TX Sept. 1997 to Jan. 2000
Operations Manager
Reporting to Director of Operations. Responsible for providing production leadership, inventory management, marketing and engineering support, and human resource development.
? Worked from corporate strategic objectives and goals to initiate, develop, implement and improve core business and manufacturing processes resulting in a 13% increase in profit from operations.
? Accountable for plant-wide leadership of approximately 200 full time associates.
? Communicated weekly/monthly meetings: presenting P&L results, reinforcing strategic objectives, quality metrics, performance to forecast, and overall efficiency of the manufacturing process.
Delphi Automotive – Warren, OH. May 1994 to Sept. 1997
Production Supervisor
Reporting to the Production Superintendent. Responsible for providing production leadership and human resource development, within a union environment, for a Tier 1 automotive supplier.
? Refined workload scheduling to maximize productivity and minimize resource waste.
? Led teams of 14-16 full time manufacturing associates to meet production goals.
? Designed a standard operating procedure for machine change out, increasing productivity and the amount of quality parts produced. The procedure was implemented plant wide resulting in meeting the goal of 30% facility waste reduction.
Education
University of Maryland, College Park, MD May 2003
Master of International Management Degree Concentration: Marketing
Westminster College, New Wilmington, PA May 1994
Bachelor of Arts Degree Major: Business Administration Minor: Marketing
Computer Proficiency:
MS Office Suite, Photoshop, Freehand, Quark, PageMaker, PowerPoint, Lotus Notes, and ACT sales database
Certification
Skils
MEMBERSHIPS AND AFFILIATIONS
Open DeviceNet™ Vendors Association (ODVA) National Electrical Manufacturer’s Association (NEMA)
American Water-ski Association (AWSA) International Novice Tour (INT)
Young Men’s Christian Association (YMCA) Lyon’s Club International