Objective
Marketing & Sales in the maritime industry, preferably at a shipyard.
Experience
01.2006 : Mulder Shipyard - Marketing en Sales manager (www.muldershipyard.nl)
International Sales Function
Maintenance and development of International Sales Relations
Selling of new and used yachts within the luxury market segment
Marketing Planning
Product Management: brochures, product specifications, pricing, websites
Working closely with advertising and media agencies
Public Relations, press releases and maintaining relationships with the media
Diverse International direct marketing
Management of worldwide partners
Organizing participation is international boat shows
Working closely with customs and export departments
Assisting and Reporting to the General Manager
07.2004 till 10.2005: Interboat - Marketing and sales of motor yachts (www.interboat.com & www.intercruiser.com)
Selling of Interboat boats and Intercruiser motorboats to the Dutch and German markets
Responsible for product control within the shipyard
Responsible for the development and implementation of a new CRM system
Worked on several direct marketing projects
Organized and took part in several international and national boat shows
02.2002 till 07.2004: Enjoy Sailing - Charter and selling of sailing Yachts (www.enjoysailing.nl)
Selling of sail boats ( Ronatica, Bavaria)
Maintaining and developing sales
Support the introduction of new sailboat on to the Dutch market
Product management, brochure production, product specifications, websites and participation at boat shows
Public Relations, Press releases and maintaining relationships with the press
Organized several international and national direct marketing campaigns
Collection of periodical customer satisfaction statistics
Management of partnership with Spanish Boat yard
Investigation into future growth of the company
Assisted in registering the company with the Benelux patent department
Assisting and Reporting to the General Manager
Education
Yacht sales and Brokerage, DOC maritime, NL
Bachelors course in Marketing at Saxion University of Professional Education. Courses:
Consumer behaviour
Marketing research
Strategical Marketing
International marketing
Database Marketing
Interactive Marketing
Personnel Management
Management Control
Sales and accountmanagement
Customer relationship management
Retail and category management
Hotel and Hospitality Management Education, Deltion College, Zwolle, Netherlands
Hotel Management & Marketing
Personnel Management
rights( guideslines) and law
Business Economics
Certification
Skils
www.ancokok.com