Objective
Marine industry manager with 20+ years experience; key emphasis in building and executing business models in marine boat sales and high volume parts sales using e-marketing and multiple distribution channels. Background is highly technical with focus on high performance and efficiency while meeting customer needs.
Experience
Marine Supermart 1998 – current
Manager and Owner – developed, marketed and managed web-based parts business specializing in Mercury Marine products, Bombardier, Pleasurecraft Marine, and many others. Developed distribution channels for specific types of orders focusing on serviceability and profitability. Determined higher margin parts which were continually replaced most often by customers and modified business plan as part of a continuous improvement process. Financial statement generation and analysis.
Yacht Broker (licensed in state of Florida) 1992-1997
Chris Watson Yacht Sales 1984-1988
Leading dealership and service department for mid-south (Memphis) area. Marketed, sold and serviced Wellcraft, Mastercraft, Donzi, Baja and Sun Runner boats.
Education
Education: University of Tennessee, Engineering College
Certification
Skils
• Developed marketing strategies for boat dealership operations and web-based parts business; collaborated with manufacturer teams based on customer feedback and competition.
• Developed, executed and tracked sales plans in order to continuously improve sales quotas and gross margins. Able to advise dealers with inventory planning based on market conditions and seasonality.
• In depth understanding of boat dealership operations, event planning and dealership profit maximization. Organized numerous multi-dealer and product boat shows while owning and managing boat dealership.
• Comprehensive working knowledge advising customers in technical aspects of engine and systems repair. Consulted with customers to deliver newer technology in conversions of drive trains, exhaust systems, etc. in order to solidify positive customer sales.
• Provided pertinent information to dealers and customers in order to enhance customer relationships and assist customer in decision making.
• Consistently drove price negotiation with vendors to achieve best possible pricing, including delivery charges.
• Generated consecutive increases in sales growth year-over-year for domestic and international clients; expertise in handling price or product objections; skilled closer.
• Trained employees to sell specific boat brands and parts based on customer demand, manufacturer incentives and profitability.
• Established and monitored distribution channels using industry best practices.
• Communicated internally to ensure orders handled efficiently and delivered timely to customer.