Objective
OBJECTIVE An employment opportunity which utilizes my professional
management skills, national and international marketing
experience, education and natural sales abilities in an
environment conducive to professional growth and
advancement.
Experience
1996 to Present Self Employed / President New Orleans, LA
Marketing and Management Consultant
Specializing in the Hospitality and Manufacturing industry. Contracting to businesses; to
identify routine and complex marketing and management problems. To focus on a hands-
on solution for these problems. This includes actual physical participation, not just a
hypothetical approach to demonstrate how to accomplish their goals.
1999 to 2000 Assistant Manager
West Marine New Orleans, LA
Responsible for all M.O.D. duties of a retail marine store selling everything from
Apparel, maintenance supplies, electronics, skies to winches. Opening and
Closing Procedures, Bank Deposits, Merchandising of Products, Implementation
of Plan-o-grams, current shelf SKU's and Pricing, Sales Promotions and Training
Employees. Offering Superb Customer Service Skills, Selling and Cashiering.
1994 to 1996 Marketing / General Manager
Coastal Marine Distributors Harvey, LA
Responsible for the overall functioning and management of a full line marine
service product distributor. Distributing to marine dealer, commercial boat and
barge builders, repair yards, and major shipyards. Also distributor of industrial
products such as bearing, paint, etc. to industrial waste companies, railroad, etc..
Implemented new sales programs, monthly specials and cataloging. Implemented
export programs and bid programs with City, Parish, State and Federal Agencies.
Implantation of monthly sale flyers for the company, Also responsible for
coordination of exhibits for National and International Convention.
1984 to 1994 Vice President/International Marketing Director /
General Manager
ARCO STARTING & CHARGING SPECIALISTS Pensacola, FL
Responsible for the smooth functioning of all daily operations for
the manufacturer of new and remanufactured starter motors,
alternators and power tilt motors for marine, agricultural, industrial,
and defense markets, including sales and sourcing new products
both nationally and internationally.
Export Awards from World Trade Council and Florida Department of
Commerce.
1982-1984 General Manager
API MARINE Miami, FL
Responsible for all phases of daily operations for the manufacture
of new and rebuilt starter motors, alternators and power trim and tilt
motors. Marketing nationally and internationally to marine warehouse
distributors accomplished with marine manufacturers factory reps.
1974 to 1982 Marketing Director, Automotive, Marine & Lawn/Garden
SIERRA SUPPLY COMPANY - Litchfield, IL
DIVISION OF ECHLIN MANUFACTURING CO. (A Fortune 500 Company)
Initially employed as Field Sales Manager, calling on automotive, truck
and marine after-markets in Southeastern U.S., British West Indies
and the Caribbean. Promoted to Marketing Director in January,
1976 with responsibilities for all sales representatives, packaging and
product development, and marketing nationally and internationally.
Education
EDUCATION
Major in Aviation Administration
University of Miami & Miami Dade Community College
Diploma, Jackson Memorial High School - North Canton, OH
Certification
> Served Board of Directors Northwest Florida Marine
Industries Association - 3 years
> Served Board of Directors Animal Wildlife Rescue - 3 years
> Served Board of Directors World Trade Council - 1 year
> President Northwest Florida Marine Industries Assoc. - 2 years
> Vice President Northwest Florida Marine Ind. Assoc.
> Recipient of Florida Export Achievement Award
> First Recipient of Escambia County Beautification
Award
> Nominated For The Federal Governments Big E Export
Award
> Chairman for Corporate Sponsorship “Relay for Life” American Cancer
Society
> Chairman Advertising Promotion “ Relay For Life” American Cancer Society> Volunteer Great Gulf Coast Arts and Craft Festival - Fund raiser for the
Association of Retarded Citizens ( ARC )
> International Business Mentor for the Pensacola Chamber of Commerce
> Served Board of Directors Pensacola Chamber of Commerce
> Chairman Volunteer Recruitment “ Relay For Life” American Cancer Society
> Chairman Relay Team Recruitment “Relay For Life” American Cancer Society
Skils
AREAS OF EXPERIENCE AND SKILLS
- Skilled General Manager and Sales/Marketing Manager
- Professional and self-confident in handling accounts at all
levels
- Knowledge in accounts receivable, accounts payable
- Proficient in ordering, stocking and maintaining inventory of
supplies
- Trained employees for individual positions
- Communicates well with clients and employees at all levels
> Interacting with customers & vendors both Internationally and
Nationally
> Customer interaction at all levels - CEO's, Presidents and
average people
> Customer service and satisfaction at all levels
> Sales at all levels - Manufacturing, Distributors, Jobbers, Dealer
and Retail
> Gaining high profile exposure for employer through Chamber of
Commerce, Industry Organizations, Community Projects,
Benefits, Fund Raisers and Public Service Announcements
> Media Placement - Billboards, Print, Radio, Television and
Networking
> Event Planning - Conventions, Trade Shows, Fund Raisers also
Community and National Events
> Develop Mail, Fax and Marketing Data List and Programs
> Managed The Pensacola Marine and Sport Show – 5 years
> Managed The Pensacola Camping and Recreational Vehicle Show – 1 year