Objective
Utilize my many years of sales and marketing experience both nationally and internationally with a company that is seriously looking to promote, expand and increase their companies profit lines on a national or international level through an aggressive plan.
Experience
President / Owner, Marine Supplies International Inc., Fort Lauderdale, June 1995 to date
Oversees an established international marine import/export business, offering wholesale and factory direct marine supplies, including electronics, engine components, fishing gear and clothing. Implements international shipping procedures. Services unique markets including Middle East and Africa. Sales volume: over $1 million, annually.
International & Domestic Market General Manager, Adolphus Yacht Exporters, Inc., Dania Beach, May 1994 –June 1995
Responsible for office operations, sales, purchasing and customer service. Re-structured internal sales and service operations, increasing cost effectiveness by 40 percent. Increased sales, by developing a boat “repo” program in conjunction with the banks. Customer satisfaction increased dramatically via an innovative dockside marine service.
Sales Representative, Cypress Harbor Marine, Inc., Pompano Beach, December 1992–May 1994
Promoted, publicized and represented Hydra Sport and Angler Boats. Changed company from retailer to wholesaler, increasing profits by 30 percent. Achieved highest gross sales for Angler Boats, Miami International Boat Show, 1994.
President/Owner, Marine Export, Inc., Fort Lauderdale, November 1990 – December 1992
First company to export boats to consumers in the European market. Implemented unique market-driven advertising campaigns. Increased profit margin by 50 percent, selling an average of 20 boats a month.
Sales Manager, Treasure Coast Marine Sales, Inc., Stuart, June 1987- November 1990
Managed four Wellcraft Dealerships, overseeing inventory control; floor planning; and financing. Consistently achieved highest boat sales. Hired and supervised sales and customer service associates.
Education
EDUCATION -Associate of Arts, specializing in Business, Tallahassee Community College, Tallahassee, January, 1984 – May, 1986
-Bachelor of Arts courses specializing in Business, Florida State University, Tallahassee, May, 1986–June, 1987
Certification
SPECIALIZED - Hatteras Sales Program -Wellcraft Sales Program
TRAINING -Genmar Sales Enhancement Program -Volvo Penta Products Program
-Registered Licensed Realtor, Florida Real Estate Commission
-Stress Management Training
Skils
MARKETING & SALES: ENTREPRENEURIAL Increases profit margins. Develops strategies. Forecasts issues and outcomes. Assesses market and sales trends. Increases sales and target audiences. Develops new distribution networks. Implements and manages innovative strategic action/sales plans.
PUBLIC RELATIONS: CREATIVE Promotes products and services. Counsels, and liaises with internal and external audiences, including executives, employees, media, politicians, bureaucrats and customers. Company spokesperson. Resolves crisis situations. Counters negative publicity. Writes publications.
MANAGEMENT: MOTIVATIONAL Liaises with senior management. Manages staff. Assures customer satisfaction. Schedules and implements. Complies with budgets and financial guidelines. Deadline oriented. Initiates and develops cost and time-saving systems. Develops policies. Negotiates. Skilled closer. Works well under pressure. Computer literate.
Strongly driven salesperson that throughly enjoys the many facets of sales including opening new accounts for small businesses to closing large government contracts. Extensive world travel since childhood. Easy going personality with great sense of humor.