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Commercial Manager, Commercialisation of Emerging Technology

Objective


I am an experienced commercial manager/analyst offering a broad portfolio of skills, and have recently ended a project concerning commercialisation of an emerging innovative high-speed marine transport technology (Wing in Ground Effect craft).



Now seeking work in any aspect of commercial/business management or commercial/business analysis, particularly with regard to commercialising emerging/new technology in a progressive and dynamic organisation.


Experience


June 1999 – December 2006:

CONSULTANT: COMMERCIAL ANALYSIS

Hypercraft Associates Ltd, England. Business start-up venture: A pioneering consultancy venture focused on the commercialisation of emerging high speed marine transport technologies – specifically Wing in Ground Effect.

- Consultant/agent for a sector-leading German WIG technology company, resulting in attracting investors and a deal for licensed production.

- Developed strategy & business plans for exploitation of new technology, including devising pricing methodologies and industry strategy through business and economic analysis/modelling (complex Excel spreadsheets).

- Marketing, press release campaigns, media relationships & external communication.

- Industry research using academic, journal, press & internet search, competitor information & market prices.

- Worked with technical specialists regarding product specifications, external resource requirements/suppliers,

- Presentations at executive level (including to defence sector organisations). Recognised as the leading commentator worldwide on the commercialisation of WIG emerging technology, with over a dozen professional papers published and presented at international conferences.



1998 – June 1999:

COMMERCIAL / TECHNICAL DIRECTOR

Royal Institution of Naval Architects, England: Responsible for commercial activities of institution including international conferences, technical journal and technical paper publishing, accounting for 75% of Institution’s revenue and £1.5m turnover, management of 13 staff.

- Re-focussed, re-vitalised and project managed the commercial conference rolling programme of activities within a highly competitive market, and returned function to profitability by improvements to product design, positioning, marketing and sales.



1996 – 1998:

COMMERCIAL ANALYST/INTERNAL CONSULTANT: GROUP OPERATIONS

Oxford University Press, England: Re-engineering review of production sourcing and supply chain practices for the global organisation.

- Analysed £80m production procurement spend and production requirements.

- Found savings of £500,000 pa through rationalisation of production/logistics process.



1992 – 1995:

Postgraduate studies, interim work.



1989 – 1992: COMMERCIAL ANALYST/MAJOR ACCOUNT MANAGER, National Grid PLC, England: Pioneered the privatised commercial framework for the national grid network: Devised billing system for £1bn annual revenue. Management of agreements, economic appraisal and client liaison of multi-million pound capital investment projects.

1988 – 1989: COMMERCIAL PROJECT ANALYST, London Electricity PLC, England: Guided management on commercial policy for major projects.



1984 – 1988: DISTRICT COMMERCIAL/CUSTOMER SERVICE MANAGER, Eastern Electricity Board, Kings Lynn England: Team leader, customer service, connections, supplies and tariffs.


Education


July 1995 Masters Degree in Business Administration (MBA)

Thames Valley University, London. (Dissertation; pioneering investigation into relationship marketing CRM concept & buyer behaviour theory)

July 1993 Postgraduate Diploma in Management Studies with Distinction (top in year) The University of Westminster, London

1975-78 Higher National Diploma in Electrical & Electronic Engineering

1973-75 Ordinary National Diploma in Technology


Certification

Skils


KEY SKILLS



• Driving improvements through commercial/business/operations/marketing analysis including complex data and financial modelling.

• Development of marketing strategy (product development, pricing, promotion, customer relationships).

• Business strategy formulation, business process improvement.

• Account, contract, project, product and SBU management.

• Development and management of successful interdisciplinary and business-to-business relationships.

• Management of customer/client facing activities.

• Experienced in the full spectrum of team working, relationship building and staff management.


 


OVERVIEW



A skilled management professional and business solutions specialist: commercial/business manager/analyst. Tenacious, creative strategic thinker with a hands-on approach and a proven ability to find practical solutions to complex issues. Driven by the challenge to maximise commercial effectiveness of a business through whatever channels necessary, taking a holistic view across the whole commercial framework and operation. Committed to learning by the transfer of commercial principles across industries and to the promotion of innovative and pioneering initiatives within an organisation.

High Wycombe, Bucks,
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