Objective
Experienced business leader in the marine industry, committed to continued personal development, applying demonstrated marketing and management skills to drive profitable growth in a progressive, innovative and professional business environment.
Experience
National Sales Manager, Yar-Craft and Thompson Boats, Wausau WI. February 2008 thru March 2009
Responsible for company sales programs including dealer training and development, dealer relations and sales growth. Maintained one-on-one working relationship with every dealer in the U.S.A. and Canada. Lead a team of six managers and 14 boat craftsmen. Created and supervised department programs including promotions, sales training and dealer relations. Planned and executed marketing budgets.
- In the first year added 6 new dealers in the U.S.A. and Canada, in a declining market and economy
- Help introduce a struggling boat builder to budgets and Statistical Data.
- Re-established advertising presence in major national and regional consumer publications, leveraging multiple co-op programs for maximum cost efficiency.
District Sales Manager, Tracker Marine Group. Springfield Mo
Experience Tracker Boats, Nitro Boats, Fisher Boats, Pro Craft Boats, Tahoe Boats, Mako Boats, Sea Craft Boats. Great Lakes, April 2005- February - 2008
Responsible for company sales programs including dealer training and development, dealer relations and sales growth. Maintained one-on-one working relationship with every dealer in my region for maximum productivity and close communications. Tracker Marine Group is the #1 Selling Boat in the U.S.A.
- In first year added 5 new dealers to market.
- Market territory in MI, OH and IN
- # 2 In Alum Fish Boats in Mi
- Gained more skill with Statistical Surveys
Director of Sales & Marketing, Triumph Boat Company, division of Genmar Holdings, Durham, North Carolina, July 2004-April 2005
Supervised team of eight including staff and independent sales representatives, inside sales coordinator, warranty, customer service and transportation managers. Created and supervised department programs including promotions, sales training and dealer relations. Planned and executed dealer meetings and marketing budgets.
- Helped introduce new Genmar Boat Rental Program to U.S. and Canadian markets through top-performing existing and new dealers.
- Developed new regional sales training program, using independent presentation team to improve and sustain performance of retail sales personnel throughout the Triumph dealer network.
- Re-directed focus of marketing communications programs to improve brand awareness and perceptions at dealer and consumer levels. Distilled multiple positioning elements into a single, supportable theme: “World’s Toughest Boats.”
- Renewed program of direct dealer contact, through extensive travel and structured review of retail business
operations, to improve dealer relations and allow closer monitoring of manufacturer and dealer performance.
- Re-established advertising presence in major national and regional consumer publications, leveraging multiple co-op programs for maximum cost efficiency.
District Sales Manager, Lund Boat Company, division of Genmar Holdings, New York Mills, Minnesota, March 1999-May 2004
Responsible for company sales programs including dealer training and development, dealer relations and sales growth. Maintained one-on-one working relationship with every dealer in my region for maximum productivity and close communications. Worked with each dealer on Genmar Internet Boat Sales program including Home Town Boat Show.com, Boat Cash.com and Boat Sale USA.com.
- For 2003 Model Year achieved brand market share in target markets ranging from 12% to 27%.
- Named Lund Boats District Sales Manager of the Year in 2002.
- Achieved total product sales for 2003 model year in excess of $25 million.
- Recorded a 10.6% increase in boat sales, 2003 over 2002.
- Achieved #1 or #2 ranking in deep-V boat sales in Indiana, Illinois and Wisconsin.
- Served as Lund Boats Sales Instructor for Dealer Development; duties included extensive public speaking, course development and presentation and program evaluation.
District Marketing Manager/Dealer Sales Support Coordinator, Yamaha Motor Corporation, Marine Division, Atlanta, Georgia, September 1995-March 1999
Responsible for sales and marketing of large-ticket products in salt- and fresh-water markets. Worked one-on-one with national dealer network on corporate sales programs, training, motivation, consulting and evaluation. Duties included extensive public speaking for business presentations and public relations.
- Recognized with Yamaha Outboards Region of the Year Award, 1996
- Yamaha University outboard sales training student and instructor, 1995-1999
- Factory liaison and presenter at affiliate boat builder dealer meetings including Ranger, Charger, Smoker/Sylvan, DuraCraft, Skeeter, AlumaCraft, Express and Lund.
Service Manager and Sales Associate, Loomis Cycle and Marine, Merrillville, Indiana, September 1994-September 1995
Responsible for hiring and training of personnel, supervising service department of Midwest marine retailer. Directed sales operations and sold Yamaha, OMC, Mainship, Caravelle, Thompson and Sea Nymph products.
Marketing and Sales Coordinator, The Pier Place and Nautalease Boat Sales, Angola, Indiana, February 1983-May 1993
Negotiated and executed sales contracts for large ticket items. Sold JC pontoon boats, Correct Craft boats and Mercury outboards, coordinated warranty and service work, boat shows and sales presentations. Developed literature and promotional materials for retail events.
Education
Education
Ball State University, Muncie, Indiana, Bachelor of Science degree in Business Communications, August 1990
Extensive ongoing professional reading, sales and professional training
Technical Windows 2000, Office 2000, Word, Works, WordPerfect
Certification
Skils
Keyword Summary Demonstrated skills in leadership, team building, listening and communication. Work history is characterized by enthusiasm, loyalty, flexibility and innovation. Strive to achieve high expectations applying strong work ethic and a passion for the boating industry.